
Now this is an urban adventure in advertising, graffiti trying to reach youths who are too young to remember (or is that the advertising agency?). Simple message - don't choose a knife, choose life. Putting it on a pavement is the only redeeming feature about this campaign though as the fuller message (on the bus stop posters) shows a guy who had a job and a girlfriend (which might lead to a career and a family). So I guess the full message is choose life, choose a job, choose a career, choose a family, choose a fucking big television, don't choose something else (or a derivative ad campaign)...