10 August 2013

A Rosé In Any Other Colour Would Still Taste As Sweet

Beringer make an amazing sparkling rosé.  It may very well be one of the best summer drinks there is.  Not all supermarkets sell it, but if you see their Sparking Zinfandel Rosé you really should grab a bottle to try.  Of course, the correct name is White Zinfandel, but as with many other producers they drop the "White" to avoid confusion as it is actually a rosé wine (and has often confused many bar tenders when ordering a white zinfandel).  So that's fine then.  Well, seems that Beringer are wanting to go a step further and make their soft strawberry coloured wine look more hot pink!  The photo here is exactly the same wine but in the new bottle and branding (left) compared to the classic version.  Are they now pushing this harder to the female market and wanting to be see as "pink fizz"?  The answer is probably yes, but when you have such a delightful strawberry and raspberry bubbly wine you can do what you want to get as many people as possible to try it.

3 August 2013

Being A Sell Out Beats Awards At Edinburgh Fringe?

Okay, this is a weird marketing decision. Tony Law had a great show last year and was rightly nominated for the top award (née Perrier, née If.com, now Fosters). So returning this year, you would assume his agent(s) would make a big deal about that, right? Well, it's strangely absent from his poster for this year's show, yet it does have space to mention his run was sold out in 2012 and 2011. Is this a sign that the top award in Edinburgh no longer has the marketing cache it once did? It's not mentioned on Brendon Burns' poster or advert, nor David O'Doherty's advert, and they both won the Edinburgh Comedy Award in previous years. Yet both Bo Burnham and The Boy With Tape On His Face (both truly stunning) highlight that they won the Panel Prize (open to almost any show). So does this mean the panel prize is more valuable than the ECA? Interesting to think about...