What a great idea easyJet has. Advertise their flights that may suit business travellers in Edinburgh. For example lots of people want to fly into London so it'll be really easy for them to get the flight from Aberdeen (ABZ) that gets in at 10.15. Now you may say 10.15 into Gatwick is hardly good for business travellers, but you have to remember that it'll take around four hours to get to Aberdeen from Edinburgh on a good day...
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