Book Sellers Think Computer People Are Degenerates!

There is a man.  He lives in the Far East.  He reads books.  He sometimes reads books about computers.  He is quite observant.  He was so shocked when he saw this sign in a well-known book store...  I know, I'm horrified too. Why would someone want to read a book about the iPod Touch?  What?  Is that not it?  Even lower... :-?  Ah, you mean metaphorically!

Thanks P5ychofox, Wiley Coyote or whatever the hell you are calling yourself now!  :-D