13 June 2010

Acceptable Institutional Racism Through Retail

Assuming we are all aware of the racist 'Anyone But England' t-shirts it seems a bit of a surprise that I can offer you an example of acceptable institutional racism through retail but then again I'm all about defying expectations!  Just so we are clear, the A.B.E. t-shirts are racist in Scotland, whereas in England they are seemed as a bit of a joke; no doubt why they have their own Scotland Not Playing (S.N.P.) t-shirts.  But substitute England for any other race (who are a minority in Scotland) and it would be arrestable racism.  So back to the acceptable version.  Wandering around Cameron Toll of all places I saw this poster encouraging people to get behind any team other than England but for a very good reason - the winner of the competition gets a holiday to the country who wins the World Cup and their hook is 'Anywhere but England'!  Very clever and ingenious whilst avoiding real racism.  Yes it gently plays upon the "we don't want our (friendly) rivals to win" but it does so for purely personal gain rather than bigoted beliefs.  Also, the 'anywhere but England' line isn't 100% true either, I'm pretty sure England is second bottom on the list of places you could go on holiday from Scotland, with North Korea last.  Kudos to Cameron Toll for an effective and amusing competition.

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