3 April 2010

Note to Gordon Brown - Don't Play A Spin Master At His Own Game!

This has been a really interesting marketing day and the General Election hasn't even been called yet!  The Labour Party announced the winner of a competition for a new billboard campaign, which is "Dave" Cameron sitting on an Audi Quattro with the slogan "Don't let him take Britain back to the 1980s".  Now granted, this does bear a little similarity to Marty McFly in Back to the Future but it is of course it is comparing Cameron to the most liked and coolest character on British TV, Gene Hunt, at a time when the final series of Ashes to Ashes is just about to start.  With Dave himself knowing a thing or two about spin, and having just re-appointed the geniuses behind the Demon Eyes, the Conservatives have already hit back with the same image but with a better and cooler slogan, "Fire up the Quattro.  It's time for change.":

This ad is now going out on the same 11 digital billboards as the Labour one, so there will be 22 images of Dave Cameron as the most loved person on TV.  I'd already asked the question how badly the Labour Party wants to lose this election but this is pure suicide!  Mark my previously written words, there will be no hung parliament, Cameron will win with a decent majority (and that's not my political preference, my ideal would be a Lib Dem - Conservative alliance to bring in real change, just calling it as it will be).

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