There is a man. He lives in the Far East. He reads books. He sometimes reads books about computers. He is quite observant. He was so shocked when he saw this sign in a well-known book store... I know, I'm horrified too. Why would someone want to read a book about the iPod Touch? What? Is that not it? Even lower... :-? Ah, you mean metaphorically!
Thanks P5ychofox, Wiley Coyote or whatever the hell you are calling yourself now! :-D