10 August 2013

A Rosé In Any Other Colour Would Still Taste As Sweet

Beringer make an amazing sparkling rosé.  It may very well be one of the best summer drinks there is.  Not all supermarkets sell it, but if you see their Sparking Zinfandel Rosé you really should grab a bottle to try.  Of course, the correct name is White Zinfandel, but as with many other producers they drop the "White" to avoid confusion as it is actually a rosé wine (and has often confused many bar tenders when ordering a white zinfandel).  So that's fine then.  Well, seems that Beringer are wanting to go a step further and make their soft strawberry coloured wine look more hot pink!  The photo here is exactly the same wine but in the new bottle and branding (left) compared to the classic version.  Are they now pushing this harder to the female market and wanting to be see as "pink fizz"?  The answer is probably yes, but when you have such a delightful strawberry and raspberry bubbly wine you can do what you want to get as many people as possible to try it.