Finally it has happened.. The group / social buying sites have started mirroring the supermarkets! Not quite at the stage of Asda's "buy three and pay more than singles" or Tesco's "false multibuys", we have the "virtually nothing off the price". Sainsbury's have for many years put out barker cards (the big signs in clear plastic) offering "1p off a high price where that doesn't help", and now Living Social are offering the bargain deal of "normally £80 - you pay only £79". Still, they have been in this game for a while and like Poundland, they offer many "special deals" which are actually cheaper elsewhere at normal prices. Anyway, welcome to the big boys' playground! Still you have a long to go before you can match and nowhere near the legendary "Sale: was this price, now more expensive"!