27 May 2010

The Best Book On Persuasion Ever ... Do Not Resist It!

Stuck in Gatwick due to a strike by French Air Traffic Controllers (who knew they controlled the England to Scotland airspace...) so I've spent the time catching up with some business reading, notably Persuasion, a book that is hailed as the greatest ever book on the art of influencing people.  I originally saw it in WH Smith and thought "pah, I don't need that" but the next day I found myself compelled to order it from Amazon!  I guess it's futile to resist doing what it wants (namely buying it).  The author is (authors are) James Borg.

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