15 April 2010

Tesco Mobile Has Me Bouncing With Peaceful Joy!

Yep, Tesco Mobile do have that interesting cinema advert riding other mobile adverts about peace, friendship, blah blah blah and cuts to a girl saying she just wants her tenner tripled to £30 credit.  Straight forward advertising and probably quite effective (although nowhere near as good as the Orange "film" adverts!).  However, I just discovered that Tesco Mobile shouldn't be so quick to dis the idea of peace coming from a mobile network.  At least I assume that's why their logo comes from Transcendental Meditation, TM.org!  I guess every little helps when you are "designing" a new logo:

Transcendental Meditation logo, TM.org